The Force Free Trainers of Wisconsin (FFTW) is a membership group of professional, active trainers and veterinary professionals with an interest in behavior advocating for the physical, emotional and environmental well being of companion animals.


The FFTW is dedicated to training methods and techniques that focus on teaching animals by rewarding desired behaviors and exclude the intentional use of physical or psychological intimidation.


The FFTW members are passionate about education and take pride in collaborating with each other to help pets and their owners.

Members of the FFTW are evaluated throughout the year to ensure they are maintaining a high level of professionalism in the work they do. 



Following the FFTW Mission Statement, our members...


  • Are dedicated to the use of science based training methods, utilizing the least aversive techniques possible.

  • Are committed to using positive reinforcement as a teaching tool and negative punishment
    as complementary management.




  • Do not use or condone ideologies, methods or gear that impart physical or psychological punishment or pain on animals.

  • Pursue and impart knowledge, maintain competence in animal behavior through continuing education, active training and applied experience.

  • Respect client confidentially.

  • Are not judgmental of clients.

  • Embrace human, specie and breed diversity.

  • Are aware of our abilities and will refer clients beyond our training expertise to a qualified colleague.

  • Will report to proper authority cases of human or animal abuse.

  • May not approve of methods used by some trainers outside of FFTW, but will not demean
    those trainers to our clients.

  • Understand the safety of the client, animal, self and public is essential. 

  • Will discuss all options and possible outcomes with our clients.

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© 2019 Force Free Wisconsin, LLC. All rights reserved.


If you need help with your pet, or have questions for us, please fill out the form below or email us at contact@forcefreewisconsin.com